Get Your Content in the Game

By: Chris Reid, Account Manager One of the biggest sporting days – Super Bowl Sunday – is nearly upon us. What does this have to do with content marketing? Well, there are actually a lot of similarities to the big game. Just like football, there are forward moving plays, tactics that can set you back and individual team members that can contribute to your ultimate success. Here are some plays to keep in mind so you can take home the content marketing trophy. Create a Playbook It would be ludicrous to walk onto the field without a game plan. With content marketing, you have to be prepared with a defined strategy. Creating a style guide is one of the simplest ways to keep everyone on your team in line with your brand’s tone, style and language. With content assets including your website, blog, social media channels, emails, press releases, white papers and more, you need a consistent voice. Some things to include in your style guide: A writer’s checklist, including your tone, topics to avoid and target personas. A list of stylistic do’s and don’ts. Unique language, including words, phrases and spellings your company uses. A punctuation guide, including when to use colons, semicolons, hyphens, or dashes etc. Prepare and Research The best teams come to each game with a strategy for success. According to the Content Marketing Institute and MarketingProfs 2015 report, only around 32 percent of companies have a documented content marketing strategy, with research showing these companies are more effective in nearly all areas of content marketing. At the very least, research your target audience and pinpoint your ideal customer so you have an idea of the kind of content will appeal to your target market. Then start creating a content calendar for your blog and other marketing channels. Study the Competition To keep you opponents off balance, identify their weak points so you can exploit gaps in their content game. If you want to rank higher for certain content topics, you need to produce content that is much better than anything else you (or your customers) can find on the Internet. To find gaps in the market, you need to research unanswered questions. Search Google using a phrase relevant to your industry to bring up the top ranking results and then ask the following questions: What questions are being answered by these search results and which are not? How detailed is the information you find and how good is the quality of writing? Is there any visual content that supports the information? What is missing in terms of research and statistics? After researching the standard of content in your industry, you can start to see your competitors’ strengths and weaknesses. Outperform the competition and you’ll have a great chance of winning in search engine and social rankings. Look at the Stats Football coaches rely on statistics to create future game plans and you can do the same. If lead generation is your priority, track the lead sources for each of your content channels to optimize future content delivery. If brand awareness is your goal, track social shares, comments and links back to your website. Find out where your strengths lie and focus on promoting your best content. You can then develop your weaker areas to bring everything up to standard. Getting to know your analytics is key to understanding what’s working. You can then play to your strengths and maximize future wins. Performing a content audit will also help you improve your game. Ask yourself the following: Can you improve the format of past content, or make it more relevant to your audience? Which pages are getting the most traffic and more engagement? Which search terms do visitors use to get to your site? Can you revise old and outdated content? Is your editorial calendar up to date? Multiple Offense: Repurposing Content Like the most successful football teams, you need to try different forms of attack. If content isn’t delivering the required results, change it until it does. Perhaps a blog post would be more shareable if it was developed into a long-form article. A white paper might get more attention if it was split into four blog posts. Remember, it may not be the content idea that isn’t working; the problem could be in the delivery. Find new ways to plan your attack, like publishing your content to more relevant channels. Time Out Under-performing content campaigns are all part of the game; the trick is to use each content fumble as an opportunity to progress and turn the game around. Ultimately, the teams that plan ahead, play to their strengths, know their opponents’ strengths and weaknesses and learn from past experiences are the ones that succeed. That’s enough football analogies. We hope these suggestions will help to get your content marketing game on point. Enjoy the game!

All About Zero

All About Zero All About Zero All About Zero By Mark Nichol Zero is the basis of a small set of terms and idiomatic phrases, which are listed and defined below. Zero derives, through French and Italian, from the Latin term zephirum, which in turn stems, as do the other mathematical terms algebra and algorithm, from Arabic: Sifr means â€Å"cipher† (and is the origin of that word as well). Sifr, in turn, comes from Sanskrit. Absolute zero (quantified as 273.15 degrees below zero Celsius) is the temperature at which matter stops moving, while ground zero is the origin point of a phenomenon. (Originally, it referred to the blast site of a thermonuclear explosion.) Zero hour is the time at which something is scheduled to begin. Zero gravity and zero visibility refer to a near, not absolute, absence of the qualities referred to in the phrases, and patient zero is the first person to contract a disease in an outbreak. The colloquial expression â€Å"From zero to hero† denotes a change in state from anonymity or a lack of distinction or popularity to fame, from the sense of zero as meaning â€Å"an undistinguished or worthless person.† (One can also, unfortunately, transition in the other direction as well.) To zero in is to focus on something or to come closer to it; the expression stems from the idea of adjusting a setting on a device or instrument to zero but originally applied to shooting a firearm. To zero out is unrelated- it means either to reset something, such as timer, or to cut off funding or reduce a quantity. Zero tolerance is the concept of absolute adherence to a rule; the phrase has entered mainstream discourse in references to zero tolerance for weapons or illegal drugs in a given area or jurisdiction. A zero-sum game, meanwhile, is a situation in which a defeated competitor or participant loses as much as the victor wins. (The sum of the gains and losses is zero, hence the name.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:How to Format a US Business LetterRules for Capitalization in Titles50 Synonyms for â€Å"Villain†

Sustainable transportation Dissertation Example | Topics and Well Written Essays - 4000 words

Sustainable transportation - Dissertation Example This paper shall discuss sustainable transportation, including its essential elements and applications in the current society where oil fuelled transport is the dominant form of transport. This portion of the research seeks to link the previous elements on sustainable transport in the Riyadh region, where the first part discussed scenarios, Delphi and the strength of combining them. This paper is being undertaken in order to establish the importance of sustainable transportation including its application in Riyadh and how improvements in its application can be implemented. Body Definition In general, it is easy enough to understand what sustainable means. If something can be sustained, it can also be maintained and it can therefore endure. At present, sustainability is about establishing a balance between economic, social needs, and the environment in the hope of securing healthy and equitable lifestyles and tools for future communities (Deakin, 2001). Sustainability also highlights the importance of environmental quality, economic wellness, and social equality. Economic and social development must not impact on the environment within the worldwide context, instead, such developments must improve it (Deakin, 2001). Sustainable economics ensure that there is a distinction between growth or increased quantity and development of increased development; in other words, the notion of quality over quantity. Under this context, sustainable transport refers to transportation which fulfils mobility needs while preserving and supporting human and environmental health, economic progress, as well as social justice not just for the current, but also for the future generation (Deakin, 2001). Planning for sustainable development seeks to achieve these three goals all at the same time in a just manner, ensuring access and mobility in the process (Deakin, 2001). The idea of sustainability came from various meetings and reports in the 1970s and 1980s where in 1972, at the UN Stoc kholm Conference on the Human Environment, the first international meeting was set discussing the impact of human activities on the environment and humans (Hopwood, et.al., 2005). The 1980 World Conservation Strategy set by the International Union for the Conservation of Nature as well as the UN Environment Program and the World Wildlife Fund established the idea of environmental protection. In 1987, the UN supported Brundtland Commission published the report Our Common Future where they discussed concerns related to the environment and poverty in various parts of the globe (Hopwood, et.al., 2005). The report expressed that although economic development cannot be stopped, its course must be changed in order to fit environmental and ecological limitations. The report also gave credence to the term sustainable development which the commission defined as: development which supports current needs without endangering the ability of future generations to secure their own purposes and need s (Hopwood, et.al., 2005). Much attention on sustainability was seen at the 1992 UN Conference on Environment and Development in Rio de Janeiro (Sustainability Report Program, 2000). This conference gathered senior officials from 179 countries; this conference also included the Earth Summit which is considered to be the largest ever gathering of world leaders (Sustainability R

Assignment 2 - Individual Assignment 25 % (Management Practice) Essay

Assignment 2 - Individual Assignment 25 % (Management Practice) - Essay Example Businesses like BHP Billiton are required to comply with Australian laws relating to environmental responsibility, formulate and implement a strategy for environmental reporting and sustainable operations. This should be monitored and controlled on a regular basis. The board of directors has a primary obligation of ensuring that this is done. The report identifies that BHP Billiton has an active strategy for ensuring environmental responsibility. This is done through the Global Reporting Initiative (G3). This is monitored by the board of the company and given external assurance by KPMG. Additionally, the government environmental reporting guidelines are followed appropriately by the company. It shows promise of a commitment by the management of BHP Billiton to improve their environmental responsibility on an incremental basis. In order to improve environmental responsibility from the current position, BHP Billiton can consider segregating environmental matters and handling them with more focus. In addition, they can include significant elements of their operations in their reports. They can also use a futuristic approach in their reporting. Additionally, they will need to harmonise their environmental reporting standards around the world. ... As such, it is imperative on our generation to preserve the natural environment by using sustainable methods to exploit the available resources. The natural environment reflects humanity's impact on the environment and gives rise to an environmental footprint (Henriques, 2006: 121). As such, it is the obligation of corporate entities like BHP Billiton to address the issue of environmental degradation and ensure sustainable exploitation of natural resources (Boeger et al, 2008: 202). This can be done by identifying the relationship between the operation of BHP Billiton and the natural environment as well as the impact of our activities on the natural environment (Boeger et al, 2008: 202). Once this is known precisely, we can identify potential methods of reducing our impacts and find ways of ensuring sustainable operations. May et al (2007: 332) identify that there are five main elements that must be employed to ensure that we attain corporate environmental responsibility as a mining company. 1. Compliance: Mining companies like ours need to comply with relevant laws in the Australian Corporation Act, 2001 and the Australian Stock Exchange Listing Rules relating to environmental responsibility. 2. Openness: Need to be transparent in its operation by undertaking environmental reporting. This will show how much the company's operations are affecting the natural environment. This will give the impetus for environmental cuts. 3. Integration: Once the level of degradation from the mining company is identified, a strategy for cutting down on environmental degradation is formulated. Steps should be taken to ensure that all units of the organisation contribute to the strategy (Simpson, 2009: 85). 4. Collaboration: The management of the organisation will

Criminal Law Essay Example | Topics and Well Written Essays - 250 words - 1

Criminal Law - Essay Example On this basis, his actions were for the public good. The main rationale for the use of necessity in defense is based on the fact that at certain times, a technical breach of a country’s laws might be advantageous to the community (White, 2012). This is as opposed to the strict adherence of the law under consideration. On this basis, a successful claim of necessity must give a prove that the act of the accused was for purposes of avoiding a significant harm, there did not exist an adequate lawful method of escaping the harm under consideration, and the harm that the accused avoided was bigger when compared to the harm caused, through breakage of the law (White, 2012). Claims of necessity are always successful when it involves trespassing in a property for purposes of saving an individual’s life. A good example is the case involving Wegner vs. Milwaukee Mutual Ins Company. Under this case, the courts ruled that it was the responsibility of the government of Minnesota to compensate a land owner, when officers of the government took over his land, for public usage (White,

Marketing Essays Satisfy Consumer Needs

Marketing Essays Satisfy Consumer Needs Satisfy Consumer Needs Introduction When marketing managers are asked if a particular tactic will produce the desired results, their answer has normally been closer to the lines of: it all depends on the product or service, the target demographic, the message and, particularly, how the target customers want to be approached (Beinhocker and Kaplan 2002). All these elements form a part of the marketing mix. Traditionally, marketers use the marketing mix, the 4Ps of product, price, place and promotion, to position the brand and to create brand values around a coherent set of policies for each of these P’s. Marketing mix has been used as a framework which acts as a guideline for marketers to implement a marketing concept. It consists of a set of major decision areas that a company needs to manage in order to at least satisfy consumer needs. This study will relate the concept of marketing mix with the fast changing mobile technology product market. The mobile phone market are no more company driven, rather it is cons umer driven. The business environment in which it operates is highly competitive with intense rivalry not only from direct competitors but also from the regulators and the environment. Analyzing the elements of the Marketing mix   ‘Price’ in the ‘marketing mix’ is the amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service (Beckwith, 2001). This is the only element on the marketing mix that produces revenue while the other three creates costs. By, ‘product’, marketers refer to anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need (Sudhir, et al., 2005). This includes physical objects, services, persons, places, organizations and ideas. ‘Promotion’ refers to activities that communicate the product or service and its merits to target customers and persuade them to buy (Kotler Keller, 2006). It is concerned about delivering the sales message and traditionally has consisted of Advertising, direct marketing, sales promotion, public relation, publicity and personal selling. ‘Place’, a s the name suggests, refers to the geographic locations which has become increasingly significant in the wake of globalization. Every industry has to consider the culture and business practices of the place it is trying to do business with and the entry mode it wants to adapt before entering a different place/country/region. The ‘people’ (recently added to the marketing mix) aspect of marketing mix signifies the level of customer service, advice, sales support and aftermarket back-up required, involving recruitment policies, training, retention and motivation of key personnel. Marketing is professional practice it involves people. Traditional marketing mix was about dictating the market through price, product, place, and promotion manipulation. Marketing managers have traditionally used it to make better use of the tools and resources available to them in supplying products and services to customers and prospects. Get help with your essay from our expert essay writers Analysis and Discussion A consumer’s utility for a model of mobile phone is a function of the attributes and the price of that model, with the consumer choosing the brand-model that maximizes utility (Sriram, 2005; pg 440). Product plays a big role for global mobile phone companies like Nokia which not only have to keep continuously innovating with their products but also need to change its product according to the ethical and cultural aspects of the local market. It might be argued that even though ‘product’ is an important part of the digital industry, it’s the ‘innovation’ aspect associated with the products that give firms distinctive advantage over its rivals. Eg Sony Ericsson (the Japanese / Swedish firm) has integrated its successful ‘cybershot’ camera within its mobile phones to add value to its offering. Sony has also added its much known Walkman (Sony was the inventor of Walkman) feature to its mobile phone to give customers the best of three wo rlds (mobile, camera and walkman) in one device. Some might argue that this sort of strategy falls under the ‘product’ category of the marketing mix but, its less associated with the product design and specifications and more with the value and innovativeness. The price element of the marketing mix has traditionally relied on selecting the price objective by determining demand. Companies have estimated their price by comparing them to their competitors and basing it on a particular pricing method (Petrin, 2005). While the mobile phone industry still considers all these factors in setting its price, competitive pricing has given way to ‘value for money’ pricing. This means that low price as compared to competitors no longer means success in the mobile world. Pricing strategy in the mobile phone industry is more aligned to the company’s value proposition. Eg. Apple charges premium for its handset (iPhone) which is one of the costliest handset in the market, till its handset has achieved higher than expected sales. This is because its price is based not on competitor price but on its value proposition of innovativeness in terms of design and features. Similarly, Nokia N95 (market retail price c £500) is one of the most s uccessful Nokia offerings because it was the first phone to integrate a 5 mega pixel camera with a mobile. Customers are not ‘price sensitive’ any more; they are ‘value sensitive’. They see the value they are getting in terms of price that they pay for the offering.    While pricing strategy still needs to fit in with the overall mission of organisation, and reflect its financial objectives, it has to be more ‘value based’. Mobile products justify the fact that even though the four Ps are relevant in the current business environment, they probably need to be upgraded to include elements such as ‘innovation’ to reflect the present technology market realities. The promotion element of the marketing mix has undergone a huge change within the last few years. According to the Mobile Marketing Association, by 2008, 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the medium (Graham, 2008). The newer element of marketing mix, ‘people’ is used to define modern mobile consumers and classifies consumers into a single entity. Researchers argue that ‘people’ cannot be classified as a single entity as requirement for product and services may vary. Also, increasing consumer power and sophistication due to wide availability of information has given rise to personalized marketing which requires interaction and sincere, direct dialog with the customer (Beinhocker, 2002). There is an increasingly need for marketers in the mobile market to identify the constantly changing and evolving customer needs, respond quickly to competitive movements and predict market trends early and accurately. Find out how our expert essay writers can help you with your work Eg. Motorola pioneered the mobile revolution and was the first mobile phone brand to enter the market. But, it has moved from pioneer to a low third (in terms of market share) and currently under threat to lose market share to Sony Ericsson because of its innovative handsets. Eg. Major Motorola competitors like Nokia, Samsung, Sony Ericsson have come out with 5 Mega pixel camera mobiles but Motorola is still to catch up with them in terms of product design and value addition. Some may argue that this falls under ‘product’ part of the marketing mix but it is actually innovation that drives competition. Mobile was an innovative device and the market has always relied on innovation, which can be in terms of product or service. With organizations already providing internet access over mobile phones, the new trend is to add the capability to view television programs on the mobile. Rather than the 4P’s, performance in the mobile industry is driven more by changes tied t o intrinsic preferences which can be because of the changing portfolio of models in the product line and/or modifications in the attributes and prices of the models in the product line. While the 4P’s theory is still relevant in terms of marketing theory and practice, it oversimplifies the reality of marketing management in terms of mobile phone market (Brassington Pettitt, 2003). It is more organization-centric and says about the interactions between the mix variables. Also, recent development in technology has led to the concept of Customer Relation Management which encourage relationship building with the customer. The 4P’s of marketing rely on more transactional variables. The mobile phone product is one such product where staying close to the customers is extremely important. Companies not only need to know who their customers are but also what they value, in terms of add-on services. Comaines need to understand the need for product extensions by maintaing a direct contact with their customers, the highly visible nature of the service process, and the simultaneity of the production and consumption (Coviello Brodie, 2001). The extension allows a more thorough analysis of the marketing ingredients necessary for successful marketing (Akcura et al., 2004). Also, depending on the product line, different elements of marketing mix may have varying importance attached to them. Eg. Previous financial researchers done by (Driussi, 2007; pg 57) have revealed that in some cases a 1 % change in price can deliver a 10% plus improvement in profit. This might mean that businesses deal with pricing with much more rigor that their product design, channel management or promotions planning.   Despite the background and status of the Marketing mix as a major theoretical and practical parameter of contemporary marketing, several academics have at times expressed doubts and objections as to the value and the future of the Mix, proposing alternatives that range from minor modifications to total rejection (Brassington Pettitt, 2003). The common issues where researchers feel they marketing mix has its limitations are, its inadequacy to address specific marketing situations like the marketing of services, the management of relationships or the marketing of industrial products. Due to these factors, researchers believe that the marketing mix theory has to be broadened to suit the current market conditions. Consumer behavior in the mobile phone industry has also evolved with a rise in the over the mass consumer markets towards increasingly global, segmented, customized or even personalized markets of today (Kotler Keller 2006) where innovation, customization, relationships build ing and networking have become issues of vital significance. The new marketing principles imply that marketing activities should be based on identification of customer needs and wants, typical external and therefore uncontrollable factors (Naik et al., 2005). Researchers believe that by expanding the theoretical scope of the marketing theory, it will be easier to reflect on urge to better understand the managerial consequences of transformations taking place and identify sources of superior firm performance in constantly evolving competitive environments (Constantinides, 2001). Draganska (2006) believes that the growing pressure on marketers to better identify and satisfy constantly changing customer and industry needs, the increasing importance of services and the need to build-up long-lasting relationships with the client, have further contributed to the exposure of several limitations of the 4P framework as a marketing management tool.   Conclusions   The changing marketplace dynamics of mobile phone industry has meant that marketing mix as a differentiation strategy needs massive upgrading. The rise of competition, globalization, increasing use of technology in marketing practices has changed the traditional way to marketing to people. There are no certainties and no guarantees of success within the mobile phone industry even if companies get their 4P’s right. This is because, what works with one group of customers may not work with another, and some things which traditionally used to work may not work at all. In the continuously changing marketing environment, the marketing mix is still relevant but strategies based on them may not necessarily work. There are more variables and elements to the mix than the 4P’s, which depends of the industry type, market structure, competition and other related factors. Graham (2008; pg 40) while referring to the 4P’s states that rather than bouncing the four (price, promoti on, people and place) balls at one time, marketers need to juggle up to a dozen or more at the same time. It is worth mentioning that in the wake of changing consumer preferences, marketing managers still need to evaluate the effects of product attributes and marketing activities to improve performance in the marketplace. References Akcura, T. M., F. Gonul, E. Petrova. (2004) Consumer learning and brand valuation: An application on over-the-counter (OTC) drugs. Marketing Science. 23(4) 156–169. Ailawadi, K.L., Lehmann, D.R. and Neslin, S.A. (2001), Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter Gambles Value Pricing Strategy. Journal of Marketing, Vol. 65 Issue 1, p44. Beckwith, H. (2001), The Invisible Touch the Four Keys of Modern Marketing, Texere Publishing. Brassington, F. and Pettitt, S. (2003), Principles of Marketing, Third Edition, Prentice Hall / Financial Times. Beinhocker, E.D. and Kaplan, S. (2002), Tired of Strategic Planning? The McKinsey Quarterly, nr 2. Constantinides, E. (2002), The 4S Web-Marketing Mix Model, E-Commerce Research and Applications, Elsevier Science, July 2002, Vol. 1/1, pp 57-76. 434 Coviello, N.E. and Brodie, R.J. (2001), Contemporary marketing practices of consumer and business-to-business firms: how different are they?. The Journal of Business and Industrial Marketing, Vol. 16, Nr. 5 pp. 382 400. Draganska, M., (2006) Consumer preferences and product line pricing strategies: An empirical analysis. Marketing Science. 25(2) 164–174. Driussi, A (2007), Pricing: the lost component of the marketing mix?, BT Weekly, 5/11/2007 Professional Marketing Su, Vol. 57, p6-7 The New Marketing Mix: Where Will You Meet Your Customers? 1/7/2008, Vol. 233 Issue 2, p40-41 Kotler Keller (2006), Marketing Management (12th edn.), London, Perason Education Naik, P., K. Raman, R. Winer (2005) Planning marketing-mix strategies in the presence of interaction effects. Marketing Sci. 24(1) 25–34. Petrin, A. (2005) Omitted product attributes in differentiated product models. Working paper, University of California at Berkeley, Berkeley, CA. Sudhir, K., P. K. Chintagunta, V. Kadiyali. 2005. Time-varying competition. Marketing Sci. 24(1) 96–109. Sriram et al.: Effects of Brand Preference, Product Attributes, and Marketing Mix Variables Marketing Science 25(5), pp. 440–456

The Sistine Madonna in the Royal Gallery at Dresden, Saxony Essay

The Sistine Madonna in the Royal Gallery at Dresden, Saxony The most beautiful picture in the world is the Sistine Madonna in the Royal Gallery at Dresden, Saxony. It was painted by Raphael as an altar-piece for a church in Piacenza, Italy. In a far corner of the great Palace of Art it is now placed, probably to remain until the colors shall fade. It is the only picture in the room. The figures are of life size. When that room is entered all voices are hushed, and all merriment silenced. The place is as holy as a church. In the centre of the canvas is the Virgin Mother with a young, almost girlish face or surpassing loveliness. In her eyes affection and wonder are blended, and the features and the figure are the most spiritual and beautiful in the world's art. I have wondered where Raphael found that face. It is not voluptuous like the Italian, nor heavy like the German, nor light like the French, nor cold like the women of more northern nations. It is the ideal woman's face for all nations and ages, and yet it is typical of none. In the Mother's arms is the Divine Child, with those strange, far-away-looking eyes that casual visitors so little understand—eyes that even in babyhood seem reading the future, and beginning to see the greatness of the world's sorrow. Kneeling on one side, below them, is St. Sixtus, the nearest perfect of all pictures of strong and venerable age that was ever painted; on the other side Santa Barbara, only less beautif...

Communism vs. Fascism

Communism vs. Fascism Communism and fascism are at the opposite ends of the totalitarian spectrum. Their major differences lie in their economic and social characteristics, but they do share many similarities in the political aspect. Soviet communism and German fascism are, in fact, very unlike each other, but they affected the people of the Soviet Union and Germany in many similar ways. You can observe how the ideas of communism and fascism differ mainly through their goals, along with other characteristics.Communism pursues international goals, which is shown in Stalin’s strive to push the Soviet Union to be a leading economic power. Fascist leaders pursue goals limited to their own nation. A communist society pushes have no social classes, which is why private ownership of land or property is not supported. Contrarily, fascism is very much class-based, as seen in Hitler’s views of race superiority. Though the goals of these two governmental systems differ very much, the methods used to achieve these goals are remarkably similar. The similarities between communism and fascism lie in their political methods.The most obvious comparison is that they are both dictatorial, one-party governments. Under each government, citizens are expected to be entirely devoted to the state, which glorifies military and war. Their rights are virtually nonexistent, and the media information they see is censored so that they only are aware of what the government wants them to know. In Germany, citizens that didn’t fit the ideal image of the dictator, Adolf Hitler, were sent to concentration or death camps, mainly because the state had the power to do so.Though the ideas and goals of communism and fascism contrast, the methods they use to achieve them are almost identical. Generally, communism and fascism are considered opposite in reference to totalitarianism. They are very different in their economic and social aspects, but they do share similarities in their political characteristics and governing methods. Soviet communism and German fascism are very contrastable, but they affected the people of the Soviet Union and Germany in many similar ways.

Maillard Reaction and Why Foods Brown

Maillard Reaction and Why Foods Brown The Maillard reaction is the name given to the set of chemical reactions between amino acids and reducing sugars that causes browning of foods, such as meats, breads, cookies, and beer. The reaction is also used in sunless tanning formulas.  Like caramelization, the Maillard reaction produces browning without any enzymes, making it a type of non-enzymatic reaction. While caramelization relies solely on heating carbohydrates, heat is not necessarily needed for the Maillard reaction to occur and proteins or amino acids must be present. Many foods brown due to a combination of caramelization and the Maillard reaction. For example, when you toast a marshmallow, the sugar carmelizes, but it also reacts with the gelatin through the Maillard reaction. In other foods, enzymatic browning further complicates the chemistry. Although people have known how to brown food pretty much since the discovery of fire, the process was not given a name until 1912, when  French chemist Louis-Camille Maillard described the reaction. Chemistry of the Maillard Reaction The specific chemical reactions that cause food to brown depend on the chemical composition of the food and a host of other factors, including temperature, acidity, the presence or absence of oxygen, the amount of water, and the time allowed for the reaction. Many reactions are occurring, making new products that themselves begin reacting. Hundreds of different molecules are produced, changing the color, texture, flavor, and aroma of food. In general, the Maillard reaction follows these steps: The carbonyl group of a sugar reacts with the amino group of an amino acid. This reaction yields N-substituted glycosylamine and water.The unstable glycosylamine forms ketosamines through the  Amadori rearrangement. The Amadori rearrangement signals the start of the reactions that cause browning.The ketosamine may react to form reductones and water. Brown nitrogenous polymers and melanoidins may be produced. Other products, such as diacetyl or pyruvaldehyde may form. Although the Maillard reaction occurs at room temperature, heat at  140 to 165  Ã‚ °C (284 to 329  Ã‚ °F) aids the reaction. The initial reaction between the sugar and the amino acid is favored under alkaline conditions.

Free Essays on Road Rage

Road Rage: Causes and Solutions Almost all drivers have experienced some occurrence of road rage. Most of these occurrences are as innocent as a rude gesture, but some drivers have lost their lives because of them. â€Å"Traffic is a cooperative activity†, when a driver decides to take control of the road, the consequences can again be fatal. Almost every driver on the road has been involved in one incident or another, no one is immune from road rage, and therefore it affects us all. Road rage is an act of aggression that can destroy the life of an innocent driver, but current research is helping drivers cope with the stress of everyday life on the road. Many cases of road rage are by simple misunderstandings. Whether it is that, a driver was not looking before he turned, or a he forgot that he forgot turn signal the signal on, people tend to take things the wrong way. Because of this, the term â€Å"road rage† was born. There are thousands of recorded accidents every year as a result from a simple mi sunderstanding on the road. For example, â€Å"an average of at least 1,500 men, women, and children are injured or killed each year in the United States as a result of aggressive driving† .The number 1,500 may seem like a lot, but that statistic taken from a report back in the mid 1990’s. Today, studies estimates that there were about 84,000 road rage incidents last year alone. That is exactly 56 times greater than what it was a few years ago. Not all of these incidents involved physical injuries, but they recorded all as aggressive incidents. Anyone can be at fault in a road rage situation. Race, sex, religion, age, or any other human characteristics, play no role in determining a common offender. Frequently, accidents of aggressive driving have tended to involve more than a simple rude gesture or a vile word. On many occurrences, drivers used weapons to vent their frustration on the road, â€Å"Without exaggeration, millions of... Free Essays on Road Rage Free Essays on Road Rage Road Rage What is causing people to act out in violence towards one another when poor judgment is used on the nation’s highways? Drivers of today experience a daily lesson in defensive driving while trying to maintain a polite reserved attitude. When careless drivers cut someone off, the â€Å"normal† reaction is to honk the horn, flash the lights, and in some cases, flip the old faithful finger. Nowadays, there are an alarming number of violent retort towards tailgaters and otherwise reckless drivers. The major cause of road rage stems from traffic congestion, and the lack of people’s patience. With the population growing at a faster rate than our roadways, major traffic jams are more frequent. This in itself is a big stressor. When this is accompanying a driver with the typical overstressed day, patience begins to fade rapidly and tensions may rise beyond control. This is the birth of road rage. Cases of road rage are reported not only nationwide, but also worldwide. Dominic Connell, a psychologist with the Automobile Association (AA) in Britain and author of a 1995 study titled â€Å"Road Rage,† states, â€Å"It is very difficult to communicate with someone in another car.† Occasionally it is difficult to determine the intentions of reckless drivers. Whether the driver’s recklessness is derived from poor driving skills, traffic induced stress or just plain rudeness, the retributions of victims are steadily becoming more violent. (38-41) On today’s busy highways, road rage has become a serious epidemic. A report recently published by the AAA foundation for traffic safety in Washington D.C., shows evidence of the serious incidents that occurred in the East Bay of California. It says, â€Å"A good Samaritan stops to help a stranded motorist during the morning commute, then tries to get back on the freeway in front of a creeping truck. The pickup driver would not let him in. The good Samaritan becomes violent and p... Free Essays on Road Rage Road Rage: Causes and Solutions Almost all drivers have experienced some occurrence of road rage. Most of these occurrences are as innocent as a rude gesture, but some drivers have lost their lives because of them. â€Å"Traffic is a cooperative activity†, when a driver decides to take control of the road, the consequences can again be fatal. Almost every driver on the road has been involved in one incident or another, no one is immune from road rage, and therefore it affects us all. Road rage is an act of aggression that can destroy the life of an innocent driver, but current research is helping drivers cope with the stress of everyday life on the road. Many cases of road rage are by simple misunderstandings. Whether it is that, a driver was not looking before he turned, or a he forgot that he forgot turn signal the signal on, people tend to take things the wrong way. Because of this, the term â€Å"road rage† was born. There are thousands of recorded accidents every year as a result from a simple mi sunderstanding on the road. For example, â€Å"an average of at least 1,500 men, women, and children are injured or killed each year in the United States as a result of aggressive driving† .The number 1,500 may seem like a lot, but that statistic taken from a report back in the mid 1990’s. Today, studies estimates that there were about 84,000 road rage incidents last year alone. That is exactly 56 times greater than what it was a few years ago. Not all of these incidents involved physical injuries, but they recorded all as aggressive incidents. Anyone can be at fault in a road rage situation. Race, sex, religion, age, or any other human characteristics, play no role in determining a common offender. Frequently, accidents of aggressive driving have tended to involve more than a simple rude gesture or a vile word. On many occurrences, drivers used weapons to vent their frustration on the road, â€Å"Without exaggeration, millions of...

Homework Coursework Example | Topics and Well Written Essays - 250 words - 5

Homework - Coursework Example The movement called for the formation of a sub treasury, land reform, currency reform, and the empowerment of the common people. The movement advocated for anti-elitist opposition in confronting mainstream parties and established interest. Eugene V. Debs was instrumental in leading the workers revolt in Pullman town. Debs was influential in forming the American Railway Union-ARU, which included unskilled and skilled workers into one organization (Roark et al 413). Through his leadership of the ARU, he intended at assisting the striking workers of Pullman in their struggle. His action to spearhead the Pullman strike ensured that he boycotted the court’s injunction and this eventually saw him incarcerated while the striking workers quest got defeated by the government in collusion with the industrialists. America’s war with Spain was prompted by a moral outcry over the Spanish colonial regime’s treatment of Cuban revolutionaries who had launched a fight for independence. The war against Spain appears to have been fraud fuelled by yellow journalism that arose from newspaper competition between Joseph Pulitzer’s ‘world’ and William Randolph Hearst’s ‘journal’ (Roark et al 486). Further pressure from expansionists who had business interests in Cuba as well as Asia contributed to the

Mabeche Company Term Paper Example | Topics and Well Written Essays - 1250 words

Mabeche Company - Term Paper Example Although with the tricky operating surroundings, particularly throughout the summer of the year 2013 and rising competition in the segment, the Mabeche Group was competent to attain remarkable financial outcomes that reflect positively on the company’s on-going revolution schemes and strong routine from our entire auxiliary in the region. The revolution plan initiated by the director’s board in the financial year is yielding incredibly fine results for the company’s dealings and transactions. The chief focal point of the plan is to amplify business yield, improve innovational activities, improve quality of clients’ service and raise the company’s market shareholding. The good results were anchored on multiplied market share, robust performance from all regional businesses and therefore the reduction in the company’s cost to the financial gain magnitude and attributable to improved efficiencies in our operations.The accountant and the bookkeep ers normally set up the annual and monthly financial reports and statements for distribution to the manager in charge of operations. The reports and statements include: income statement, balance sheet, and expenses budgeted report for every program in the company’s dealings, accounts receivable register, accounts owed register, cash flow projection, and other requested and related reports (Greuning, 2006). Periodic and annual financial reports will be delivered to the Committee of Finance and of Directors Board for review and endorsement.